Brand Portal
Official guidelines for representing REAX MEDIA INC across all touchpoints.
Rules & Guidelines
Follow these guidelines to maintain brand consistency across all communications.
Company Name
How to reference REAX MEDIA INC in all communications
- REAX MEDIA INC (full legal name)
- REAX (shorthand)
- REAX.me (product name)
- Reax (lowercase)
- reax media
- ReaxMedia (no space)
Brand Marks
Logo usage requirements and restrictions
- Use provided official assets
- Maintain original aspect ratio
- Ensure clear space around logo
- Stretch, distort, or rotate
- Add shadows or effects
- Change brand colors
VOKL Utility
How to reference the VOKL token and ecosystem
- VOKL (all caps)
- VOKL Token
- Utility token
- $VOKL (ticker symbol)
- Vokl coin
- Investment or profit language
Brand Marks
Official logos and marks. Always use these provided assets without modification.
Color System
Our color palette is locked. Do not mix vertical colors on the same surface.
Foundation
Brand foundation, backgrounds
Vertical Colors
Trust, clarity, information
Energy, competition, victory
Passion, creativity, expression
Growth, connection, grassroots
Typography
Our type system uses Inter for body text and K2D for display headings.
Inter
Primary typeface
Brand Portal
Section Title
Card Heading
Body text for content and descriptions across the platform.
Metadata and labels
K2D
Display typeface
Used for hero headlines, section titles, and brand-forward moments. Bold weight only.
Real Reactions.
Clear visual hierarchy
No decorative fonts
Accessibility first
Voice & Tone
Calm, direct, human. No hype. Our voice reflects our commitment to authenticity.
- Human-first
- Voice verified
- Integrity score
- Authentic reaction
- Real voices
- Signal over noise
- Verified humans
- AI-powered
- Crypto/coin
- To the moon
- WAGMI/NGMI
- Influencer
- Viral content
- Engagement farming
Legal & Guardrails
Important guidelines for trademark usage and brand protection.